Privacy Policy
1. Introduction
At ApricotWood (“we,” “us,” or “our”), accessible at apricotwood.com, we are firmly committed to safeguarding your privacy and protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website or interact with our services. We are dedicated to maintaining your trust by handling your data with transparency and in full compliance with data protection regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
2. Scope of This Policy and Data Controller Role
This Privacy Policy applies to all personal data collected through our website, apricotwood.com, and related services. For the purposes of applicable data protection legislation, ApricotWood is the data controller responsible for your personal data and its processing.
3. Categories of Data We Process
We may collect, use, store, and transfer the following categories of personal data:
– Usage Data: Information about how you interact with our website and services, including browser type, IP address, pages viewed, time spent, navigation paths, and referral sources.
– Account Data: Personally identifiable information provided when you create or update an account, including your name, postal address, email address, and phone number.
– Profile Data: Details related to your preferences, order history, behavioral patterns, and interest categories to help us personalize your experience.
– Communication Data: Records of your correspondence with us, including support inquiries, complaints, and feedback provided via our contact forms or customer service channels.
– Technical Data: Details about the devices and technology you use to access our website, such as operating system, device identifiers, system settings, and network information.
– Transaction Data: Information associated with purchases and payments, including billing addresses, payment card details (processed securely through designated third-party processors), and shipping information.
– Preference Data: Your choices concerning marketing communications, product subscriptions, and consent settings.
4. Legal Bases for Processing Personal Data
We collect and process your personal data only where we have a lawful basis to do so. Depending on the nature of your interaction with apricotwood.com, we rely on the following legal grounds:
– Contract: Processing necessary to perform a contract with you or to take steps at your request prior to entering into such a contract (e.g., fulfilling product orders).
– Consent: Where we obtain your freely given, specific, informed, and unambiguous agreement to process data (e.g., subscribing to a newsletter). You may withdraw your consent at any time.
– Legitimate Interest: When processing is necessary to serve our legitimate interests (e.g., improving our website, preventing fraud), provided your interests and fundamental rights do not override those interests.
– Legal Obligation: Where processing is required to comply with applicable laws or regulatory obligations.
5. Your Rights
Subject to applicable laws, you have the following rights in relation to your personal data:
– Right of Access – Obtain confirmation of whether we process your personal data and access a copy thereof.
– Right to Rectification – Request the correction of inaccurate or incomplete personal data.
– Right to Erasure – Ask us to delete your personal data, subject to legitimate grounds for retention.
– Right to Restriction – Request that we restrict processing under certain conditions.
– Right to Data Portability – Receive your personal data in a structured, commonly used, machine-readable format and have the right to transmit that data to another controller.
California residents may additionally exercise rights under the CCPA, including the right to know what personal data was collected, request deletion, and opt out of the sale of personal information.
To exercise these rights, please contact us at [email protected]. We may require specific information from you to help us confirm your identity.
6. Security Measures
We maintain industry-standard organizational and technical safeguards to protect your personal data, including:
– Encryption of data in transit and at rest
– Controlled access and user authentication measures
– Secure servers and firewalls
– Regular data backups and recovery protocols
– Ongoing privacy and security training for relevant personnel
Although no security systems are infallible, we implement best practices to minimize risks to your personal data.
7. International Transfers
If your personal data is transferred outside of your country of residence—including transfers from the European Economic Area (EEA) to countries without an adequacy decision—we will ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission, or rely upon your explicit consent where applicable.
8. Data Retention
We retain personal data only for as long as necessary for the purposes for which it was collected, including:
– Usage Data: up to 2 years for analytics and service improvement
– Account and Profile Data: retained until you close your account or request deletion
– Transaction Data: retained for 7 years for tax and audit compliance
– Communication Data: retained for 2 years to support customer service history
– Preference Data: stored until you change your preferences or opt out
After these periods, data is securely deleted or anonymized.
9. Cookie Policy
Our website uses cookies and similar tracking technologies to enhance user experience and to better understand user behavior. These include:
– Essential Cookies: Necessary for website functionality and access to secured areas.
– Functional Cookies: Enable personalization features and settings.
– Analytics Cookies: Allow us to analyze website traffic and improve performance using tools like Google Analytics.
– Performance Cookies: Help measure and improve the speed, responsiveness, and usability of our site.
10. Cookie Management and Compliance
Upon visiting apricotwood.com, you will be presented with clear cookie disclosures and consent options, in accordance with GDPR and CCPA requirements. You may manage or revoke your cookie preferences at any time through your browser settings or the cookie preference tool provided on our website.
Note: Disabling certain cookies may impact full functionality of the website.
11. Children’s Privacy
Our website is not intended for or directed to children under the age of 13, and we do not knowingly collect personal data from individuals in this age group. If we become aware that we have inadvertently received data from a child under 13, we will promptly delete such information.
12. Policy Updates and Notifications
We reserve the right to amend this Privacy Policy at any time to reflect changes in legal, regulatory, or operational requirements. Any substantial changes will be clearly communicated on apricotwood.com or through direct notification (where appropriate). Continued use of our site constitutes your acceptance of the updated terms.
13. Contact
If you have questions or concerns about this Privacy Policy or wish to exercise your data rights, please contact us at:
Email: [email protected]
We are committed to maintaining full compliance with all applicable privacy laws and welcome your inquiries regarding our data protection practices.